Continued from the home page:
Use a Call to Action
Your law firm’s website should include a call to action as this encourages the viewers to learn more about the services that you offer. The call to action should include contact information such as your phone number, email address, website address and social media addresses. You also want to mention unique aspects of your services in the call to action.
Write Your Expertise
It’s not enough to have a call to action and relevant keywords. A majority of law firm websites also include blogs that assist people searching for legal advice. This establishes you as an expert in your area of law, and it might draw in more clients. If you practice bankruptcy law, you can write regular posts on the latest happenings in bankruptcy guidelines or survive the aftermath of it. In addition to the blog posts, add client testimonials, recent case studies, and current case results.
Consider Hiring a Consultant
For the lawyers who are new to building a website or who are inexperienced at SEO, it would be a good idea to hire a consultant. You want to choose someone with plenty of experience and who understands Las Vegas SEO specifically for lawyers. You should explain the mission of your law firm to the consultant so that he will have an idea of how to develop the website.
Build That Social Media Platform
Another important strategy is the utilization of social media. This is especially helpful if you do not blog on a frequent basis. Create accounts with platforms such as Twitter, Facebook, LinkedIn, and Pinterest. Post some articles, videos about your services, interviews with other legal experts and any webinars you have done. This broadens your audience and website traffic. You can also create a Youtube channel.
Avoid Black Hat SEO Practices
In SEO marketing, you want to avoid black hat practices because many search engines penalize you for these. Some examples of black hat SEO include keyword stuffing, selling links, use of unimportant keywords, article spinning, and buying links. Be sure that you are ethical when doing SEO for your law firm.
Make Your Site Mobile Friendly
Since mobile devices are quickly replacing laptop and desktop computers, lawyers will need to create mobile-friendly business websites going forward. This means localizing your keyword optimization and creating navigation that mobile users will find easy to use.
In conclusion, these techniques will ensure that your website reaches your target clientele. Be sure to troubleshoot your website periodically to eliminate errors that might hinder the site’s performance. When your SEO is on point, the clients will be more interested in your services.