If you seek success in the world of online marketing, then you need a website. You can’t do business online without one. But it isn’t enough just to have the website. Regardless of how high quality your content is, and how beautifully you have presented it, it will not help you unless it can attract clients. To do that, your website needs to pull in traffic.
The key to generating traffic lies in search engine rankings. A high ranking result for a targeted keyword is by far the most effective way to pull in visitors who are searching for exactly the service you provide. This is known as “search engine optimization,” or “SEO.”